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Vision |
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| Our corporate vision | |
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| The 21st century is the era of information technology and the internet. | |
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The internet will gain fundamental importance for almost all communication processes between consumers and corporations, as well as between corporations themselves. The internet and its killer application - e-mail - play a central role: In an almost perfect manner the communication process is initiated (acquisition), then transformed into a business action (transaction), which is then accompanied by a post sales process (retention) in an exemplary manner. The post sales process is about sustained and continuous communication, about continuously getting to know consumers better, and about the steady optimization of offers of all kind for diverse consumer groups, or even individual consumers.
Permission marketing is the logical conclusion to fundamental marketing concepts: Leading a corporation from the market side. This entails adopting an uncompromising customer viewpoint. Not vendors, but customers define what is useful, and which activities of a corporation will receive their future approval.
In full compliance with our corporate maxim, or company claim: We know what you want
MAILPROFILER is convinced that the future will be completely independent of receiving hardware (PC, Palm, notebook, digital TV or UMTS mobile phone). MAILPROFILER positions itself at this central interface of corporate communication as a reliable, innovative, future oriented, and service driven partner in Europe. MAILPROFILER will take a leading role.
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